What is Make a Splash?

In 2007, the USA Swimming Foundation launched Make a Splash—a national child-focused water safetyMake a Splash logo 198 initiative which aims to provide the opportunity for every child in America to learn to swim. The Foundation seeks to achieve this mission via a national awareness campaign, an affiliate coalition and a robust local partner program.

In 2009, the USA Swimming Foundation launched its Make a Splash Tour with Cullen Jones, presented by Phillips 66. After nearly drowning at the age of five, Cullen Jones overcame his fear of water to win a gold medal at the 2008 Beijing Olympics. He was also the first African-American male to hold a world record in swimming. By sharing his message over the last three years, Cullen has been able to convey the message of water safety and education to a wide audience of parents, learn-to-swim providers, educators and community leaders.

With the common goal of promoting the importance of learn-to-swim and water safety, the Make a Splash Affiliate Coalition is comprised of aquatic industry leaders and community organizations who have joined forces with the USA Swimming Foundation to bring awareness and support to our Make a Splash initiative.

Through our Make a Splash Local Partner Program, the USA Swimming Foundation partners with learn-to-swim providers nationwide to offset the cost of swimming lessons and educate communities about the importance of learning how to swim.


Click here to learn more about Make a Splash


Click here to find a Make a Splash Local Partner near you


Click here to learn about swimming lessons for adults

Drowning Statistics

Why all kids must learn to swim

- Approximately 10 people drown every day in the U.S. (Source: Centers for Disease Control and Prevention (CDC).


- More than one in five fatal drowning victims are children younger than 14 (Source: CDC).


- Drowning is also a silent killer—most young children who drowned in pools were last seen in the home, had been out of sight less than five minutes, and were in the care of one or both parents at the time (Source: Present P. Child Drowning study).


- Participation in formal swimming lessons can reduce the risk of drowning by 88 percent among children aged one to four years. (Source: Pediatrics & Adolescent Medicine 2009)


- Seventy percent of African-American and sixty percent of Hispanic/Latino children cannot swim. (Source: National research study by the USA Swimming Foundation and the University of Memphis)


- African-American children drown at a rate nearly three times higher than their Caucasian peers. (Source: CDC)


- If a parent does not know how to swim, there is only a 13 percent chance that a child in that household will learn how to swim. (Source: National research study by the USA Swimming Foundation and the University of Memphis)


Click here to view the results from the University of Memphis/ USA Swimming study

What's Related

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