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The Chuck Wielgus Blog: I'm Sorry

My blog has been a wonderful way of communicating with the swimming family on numerous topics. I enjoy it greatly and look forward to continually sharing from perhaps a different lens than is customarily available. A recent post by USA Swimming’s Chief Marketing Officer, Matt Farrell, on his “SportsMarketingLab” blog was particularly compelling and I wanted to share it with this audience as well. 

Featured Story

WHAT DOES ‘FUN’ MEAN IN SWIMTODAY CAMPAIGN?

Today you will see USA Swimming and nine other industry partners* unveil our SwimToday campaign designed to get kids, and their parents, excited to join a swim team after they have learned to swim. 

 
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