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SwimToday is a first-of-its-kind marketing collaboration within the swimming industry. It is a joint, industry effort created to promote and grow participation in the sport of swimming. The campaign is led by USA Swimming, Arena USA, Speedo USA and TYR Sport, with additional support from the following aquatic organizations: American Swimming Coaches Association, National Swimming Pool Foundation, U.S. Masters Swimming, Colorado Time Systems, Swimming World magazine and TeamUnify. Creative support is provided by Colle+McVoy, a Minneapolis-based advertising agency. 

Find out more at SwimToday.org.

Swimmers and Coaches Talk About Teamwork

Former Colligiate Swimmer and Comedy Central Star, Anders Holm Talks Swimming

How old when you started swimming? 

I was thrown in the pool when I was five thanks to my two older brothers who swam on a local team. It was like free baby-sitting for my parents, so it worked well to have the whole family swimming.

Why do you think that 80% of parents don’t consider swimming as a youth sport to enroll their kids in? What would you say to parents?

Like any sport you get a degree of discipline and the kid gets to be a part of something. But there are two things about swimming that a parent should note... Read more.

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