Swimtoday Logo 2014


SwimToday is a first-of-its-kind marketing collaboration within the swimming industry. It is a joint, industry effort created to promote and grow participation in the sport of swimming. The campaign is led by USA Swimming, Arena USA, Speedo USA and TYR Sport, with additional support from the following aquatic organizations: American Swimming Coaches Association, National Swimming Pool Foundation, U.S. Masters Swimming, Colorado Time Systems, Swimming World magazine and TeamUnify. Creative support is provided by Colle+McVoy, a Minneapolis-based advertising agency. 

Find out more at SwimToday.org.

2016 SwimToday Kits

SwimToday Kit (Free)Thank you for your interest in the 2016 SwimToday Kits! 

For the first time, the Kits in 2016 will have posters and other creative materials featuring kids AND Olympians. The Kits will also have an “inside track” to our “Try Swimming & Win” sweepstakes promotion. “Try Swimming & Win” will be an incentive based promotion aimed at rewarding potential swimmers for trying the sport. Of course there will also be great USA Swimming prizes for current swimmers as well. Winning things is fun and this is the #Funnestsport so…Try Swimming and Win! 

Official Kit applications are not open at this time. However, fill out your information in the survey below and you will receive an email when sign-ups are open. Kits will be distributed on a first-come, first-served basis, so don’t miss your chance to be the first to know!


Fill out the survey.

ArenaBMWMarriottMyrtha PoolsOmegaPhillips 66SpeedoTYR