Being Frank

Presented by Arena, the exclusive outfitter of the USA Swimming National Team, “Being Frank” is a web series featuring the insights of USA Swimming National Team Director Frank Busch. 


As part of Arena's ongoing dedication to servicing coaches and teams, the series is geared toward helping coaches take their game to the next level – not by implementing the latest workout, but by taking a look at the business of coaching. 


With more than 30 years of coaching experience under his belt, Frank’s passion for this topic is evident and will challenge coaches of all levels to think differently about their profession. Because of Arena’s commitment to growing the sport, we hope all coaches will enjoy and learn from each edition of “Being Frank.” Watch the other "Being Frank videos here. Check back each monthly for new installments.

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