#SwimBiz: Social Media, Sponsorship & Swimming

#SwimBiz 2017

The third annual marketing conference #SwimBiz will emphasize social media, advertising, branding, communications, sponsorship and local promotions for teams. 



Sunday, April 9 - Tuesday, April 11, 2017


Colorado Springs Marriott, Colorado Springs, CO


2017 #SwimBiz Schedule


Registration: $100
Discount: Sign up three club representatives and get a 25% discount on your registration! 

Registration Site:


Conference Cancellation Policy: 

USA Swimming will refund the conference fee until March 9, 2017.

Packing Heat (And Cold)
Attire: It’s Colorado, so that means casual. It’s Colorado, so that also means it could be 75 or 17 degrees (and that’s just the conference room). Dress in layers and be prepared for anything! 

2 Team T-Shirts: One you will wear for a group picture and the other is to trade with your fellow attendees. 


Ok, it’s not college, no one will be watching over your shoulder, but to get the most of out of the conference, we strongly suggest the following: 

  • Set up a Twitter, Facebook and Instagram account BEFORE coming (it’s ok if it is personal or for your team). And try to remember your password! 
  • Bring your laptop, phone or tablet so you can put your new skills to practice, which is encouraged. Power supplies could be limited, so juice up.
  • A sample of a recent sponsorship proposal 
  • Peruse our Club Marketing & Fundraising materials, videos and more. 


Hotel Information:  

Colorado Springs Marriott
5580 Tech Center Drive 
Colorado Springs, CO 80919

A room block is available at the Colorado Springs Marriott. Room rates are $112 for April 6-14. Reservations must be made by March 8, 2017 for the special rate. 
Colorado Springs Marriott Reservations


A few rooms will be available at the Olympic Training Center.  If you're interested, please contact USA Swimming at swimbiz@usaswimming.org.  Please know that you have to be a member of USA Swimming to stay at the Olympic Training Center. 

An email will be sent to attendees regarding the a free shuttle service to pick you up from the Colorado Springs Airport. The hotel does not offer shuttle service to the Denver International Airport.


#SwimBiz Travel Forum 
Booking your travel to Denver?
Here's your chance to save some money by discussing rental car/shuttle arrangements with other #SwimBiz attendees. 
#SwimBiz Travel Forum


April 10 & 11 – USA Swimming will be providing pastries, fruit, coffee and juice

Monday, April 10 – USA Swimming will be providing lunch at the Colorado Springs Marriott
Tuesday, April 11 – Attendees will receive a brown bag lunch (assorted sandwiches, chips and cookie) to end the conference. 

USA Swimming will be hosting two socials for the #SwimBiz conference.  

Sunday, April 9 - Food Truck Social at the Colorado Springs Marriott 

Monday, April 10- #SwimBiz Club Marketing Awards Banquet & Social at the Cheyenne Mountain Zoo 


Other Activities

#SwimBiz Club Marketing Awards 
Nominations will be open for the #SwimBiz Club Marketing Awards in early 2017! We want to hear about the best and the brightest promotional efforts from the swimming community during the 2016 season. For more information, click here. 


Conference Contact Information:






"Thank you to everyone at USA Swimming for putting on the #SwimBiz clinic this past week, it was excellent and I and my two staff members from Pine Crest Swimming got a lot of ideas and information that will help Pine Crest Swimming grow in the future." - Jay Fitzgerald, Pine Crest Swimming 



"SwimBiz was exactly what Southeastern Swim Club needed.  While we were there we launched our Facebook and Instagram, and setup an ad on Facebook.  Today I had a meeting to setup a potential partnership and felt better prepared going into it." -Tina Mudd, Southeastern Swim Club



"I want to thank you for putting on a great inaugural event as the conference provided an opportunity for all to gain new insights in communications as well as network." - Steve Furniss, TYR



"#SwimBiz was very informative, and a great opportunity to hear from some really top people.  I thought some was appropriate for small clubs, some for larger clubs, and some for businesses like mine.  I especially liked the definition of what content is good for what social network.  It will help me rethink how to better utilize  each avenue." - Glenn Mills, GoSwim 


For more details about the 2015 #SwimBiz event, click here.


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