#SwimBiz: Social Media, Sponsorship & Swimming
The second annual marketing conference #SwimBiz will focus on growing participation, increasing revenue and improving events. The course will emphasize social media, advertising, branding, communications, sponsorship and local promotions for teams to ride the Olympic wave.
Thursday, March 31 - Saturday, April 2, 2016
Colorado Springs Marriott, Colorado Springs, CO
Conference Cancellation Policy:
USA Swimming will refund the conference fee until March 15, 2016.
Packing Heat (And Cold)
Attire: It’s Colorado, so that means casual. It’s Colorado, so that also means it could be 75 or 17 degrees (and that’s just the conference room). Dress in layers and be prepared for anything!
2 Team T-Shirts: One you will wear for a group picture and the other is to trade with your fellow attendees.
Ok, it’s not college, no one will be watching over your shoulder, but to get the most of out of the conference, we strongly suggest the following:
- Set up a Twitter, Facebook and Instagram account BEFORE coming (it’s ok if it is personal or for your team). And try to remember your password!
- Bring your laptop, phone or tablet so you can put your new skills to practice, which is encouraged. Power supplies could be limited, so juice up.
- A sample of a recent sponsorship proposal
- Peruse our Club Marketing & Fundraising materials, videos and more.
Colorado Springs Marriott
5580 Tech Center Drive
Colorado Springs, CO 80919
A room block is available at the Colorado Springs Marriott. Room rates are $95 for March 31 - April 2. Reservations must be made by March 10, 2016 for the special rate.
Colorado Springs Marriott Reservations
An email will be sent to attendees regarding the a free shuttle service to pick you up from the Colorado Springs Airport. The hotel does not offer shuttle service to the Denver International Airport.
#SwimBiz Travel Forum
Booking your travel to Denver? Here's your chance to save some money by discussing rental car/shuttle arrangements with other #SwimBiz attendees.
#SwimBiz Travel Forum
April 1 & 2 – USA Swimming will be providing pastries, fruit, coffee and juice on April 1-2.
Friday, April 1 – USA Swimming will be providing lunch at the Colorado Springs Marriott.
Saturday, April 2 – Attendees will receive a brown bag lunch (assorted sandwiches, chips and cookie) to end the conference.
USA Swimming will be hosting two socials for the #SwimBiz conference.
Thursday, March 31 - Food Truck Social at the Colorado Springs Marriott
Friday, April 1- #SwimBiz Club Marketing Awards Banquet & Social at The Pinery at the Hill
A first-hand experience trying a Paralympic sport and looking at it through the eyes of a newbie parent. Then take your new perspective and apply it to how a new parent views joining your swim team
The Last Gold
An exclusive sneak peek at the USA Swimming-produced documentary spotlighting the 1976 women’s U.S. Olympic Team and the East German doping scandal. The film is set for release later in this summer.
Fitter Faster Sharks and Minnows Tank
A chance to earn a $3,000 grant for your club will be on the line, as Fitter Faster Swim Tour presents the Sharks & Minnows Tank at the 2016 #SwimBiz Conference. An all-star marketing panel will hear live, direct pitches from #SwimBiz attendees on-site and decide who has the best idea to grow participation during this summer’s Olympic period. For more details about the session and entry, please click here.
#SwimBiz Club Marketing Awards
Nominations will be open for the #SwimBiz Club Marketing Awards in early 2016! We want to hear about the best and the brightest promotional efforts from the swimming community. For more information, click here.
Conference Contact Information:
Contact: Wendy Bartlett
"Thank you to everyone at USA Swimming for putting on the #SwimBiz clinic this past week, it was excellent and I and my two staff members from Pine Crest Swimming got a lot of ideas and information that will help Pine Crest Swimming grow in the future." - Jay Fitzgerald, Pine Crest Swimming
"SwimBiz was exactly what Southeastern Swim Club needed. While we were there we launched our Facebook and Instagram, and setup an ad on Facebook. Today I had a meeting to setup a potential partnership and felt better prepared going into it." -Tina Mudd, Southeastern Swim Club
"I want to thank you for putting on a great inaugural event as the conference provided an opportunity for all to gain new insights in communications as well as network." - Steve Furniss, TYR
"#SwimBiz was very informative, and a great opportunity to hear from some really top people. I thought some was appropriate for small clubs, some for larger clubs, and some for businesses like mine. I especially liked the definition of what content is good for what social network. It will help me rethink how to better utilize each avenue." - Glenn Mills, GoSwim
For more details about the 2015 #SwimBiz event, click here.