Dear USA Swimming Member Club,

USA Swimming is excited to announce the 2008 We Want You on Our Team campaign, an initiative to promote membership in USA Swimming clubs. This campaign will reach kids and parents in communities nationwide. The goal of the We Want You on Our Team campaign is to encourage kids to join their local swimming club by positioning swimming as a fun and healthy sport you can do with your friends.

Be a part of the We Want You on Our Team program and drive traffic to your club. Hang the enclosed marketing materials in an eye-catching spot at your facility and host a local event in your area for friends and family. A "Friends and Family Swim Day" is a chance for you to open the door of your club to your community and showcase all that you can offer them. It is also an opportunity to demonstrate the health and social benefits of belonging to a swim team and generate excitement around the sport and interest in your swimming club.

The materials enclosed in this packet will provide you with a foundation to successfully run and market your event to the kids and parents in your community. Don’t be limited by what is in the package. You know your community better than anyone, so feel free to use your own creative ideas in planning a successful event that will support USA Swimming’s We Want You on Our Team campaign.

If you have any questions or concerns feel free to contact (719) 866-4578 or wwyoot@usaswimming.org. Good luck in organizing this year’s "Friends and Family Swim Day" events!

Sincerely,
Manny Banks
Marketing Director
USA Swimming