We're all used to seeing swimmers like Natalie Coughlin, Michael Phelps and Cullen Jones during Olympic and World Championship-time broadcasts on NBC Sports, but this fall, you might be surprised to see some of your favorite swimming heroes smack-dab in the middle of your primetime TV schedule.

Mid-month, tune in to see the world's all-time winningest Olympian Phelps in a slighly less-serious competition as he races against NBA super-star Shaquille O'Neal on ABC's new show, "Shaq Vs."

Also on ABC, the smash hit Dancing with the Stars will feature "Golden Girl" Natalie Coughin in some fast-stepping. Coughlin will not be the first Olympic hero to attempt this feat- past winners include Shawn Johnson, Kristi Yamaguchi and Apolo Anton Ohno. "Dancing" begins on September 21. Rehearsal photos are already posted.

Lastly, flip over to HBO on September 15, and catch gold medalist and swimming ambassador Cullen Jones as he talks with HBO's Real Sports about his mission, both in and out of the pool.