USA Swimming Welcomes Blue Diamond as Official Snack Nut
USA Swimming has added another new member to its partnership team, the world’s largest almond processing company, Blue Diamond. Joining as USA Swimming’s Official Snack Nut, Blue Diamond will provide a better-for-you snacking alternative to USA Swimming’s 400,000 members and will take part in a new digital content series.
“We are thrilled to be partnering with USA Swimming for 2016,” said Maya Erwin, Senior Marketing Manager at Blue Diamond. “This is a natural fit for Blue Diamond, given the immense team spirit and community built around the games. The USA Swimming National Team is working so hard to bring home gold and we are honored to fuel their success through our flavor-packed snack almonds.”
As part of this alliance, Blue Diamond will be the first featured sponsor of USA Swimming’s new digital content production arm. The brand will be featured in a series of sponsored web episodes throughout the year, especially throughout the summer.
“Digital storytelling is a perfect way to activate a partnership between two organizations that represent healthy lifestyles,” said Matt Farrell, USA Swimming Chief Marketing Officer. “This is a great example of a partnership that makes the sport better, with a focus on active, healthy living and getting families involved in swimming.”
USA Swimming athletes, coaches, volunteers, families and fans will enjoy on-site sampling at top USA Swimming sanctioned championships events, with an anticipated attendance of nearly 250,000 people.
“Nutrition is a key component to the success of National Team and age group athletes, so we want our partnerships to reflect that approach,” said Geri Woessner, USA Swimming Manager of Business Development.
Through the partnership with USA Swimming, Blue Diamond receives assets such as advertisements in Splash Magazine (a 275,000 circulation bi-monthly publication sent direct to USA Swimming members), entitlement of a digital content series, the right to use USA Swimming marks, event activation at USA Swimming sanctioned meets to provide sampling and signage, involvement in the Aqua Zone fan experience at the 2016 Olympic Team Trials and tickets for the annual Golden Goggle Awards.
Becoming the latest on USA Swimming’s elite roster of non-swimming corporate partners, Blue Diamond joins AT&T, BMW, CeraVe, Marriott, Mutual of Omaha, OMEGA and Phillips 66, alongside swimwear leaders Arena, Speedo and TYR and top pool manufacturer Myrtha Pools. For more information, please visit www.usaswimming.org.