USA Swimming Staff Out and About
Because USA Swimming is a member-driven organization, the staff is often on the road meeting with coaches, athletes and other stakeholders. Here’s a look at this past week:
Trio to Rio
Chief Marketing Officer Matt Farrell announced “Trio to Rio” to the sports industry at the IEG Conference two weeks ago in Chicago. Also in attendance from USA Swimming were Marketing Manager Mandy Rick and Business Development Manager Geri Woessner.
Trio to Rio is a collaboration between USA Swimming, USA Track & Field and USA Gymnastics to provide a joint marketing platform for corporate partners across all three National Governing Bodies. This is the first time the NGBs have come together in such a manner and is fully supported by the U.S. Olympic Committee.
The Trio to Rio Partnership Marketing Summit will be held next week in Chicago. The Summit has attracted over 30 organizations to learn more about the collaboration between the leading summer NGBs.