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USA Swimming, TeamUnify Join Forces to Help Clubs Grow this Olympic Year

6/6/2012

As USA Swimming launches its Swim Today national recruiting campaign, preferred provider TeamUnify has created a free, self-service tool that will allow all USA Swimming member clubs to capitalize on the attention surrounding swimming this summer. Through the partnership, TeamUnify is offering all USA Swimming member clubs free online tools to efficiently capture and organize leads and recruit new swimmers. Click here to get started.

“We expect that local swim clubs across the nation will receive an unprecedented number of leads this summer, and we want to do everything we can to help them be ready to welcome those kids into the sport of swimming,” said Matt Farrell, chief marketing officer for USA Swimming. “While Swimtoday.org provides a simple entry point for parents nationwide, TeamUnify provides clubs with an easy way to receive these prospective new members.”

TeamUnify stands ready to help clubs manage that interest with a powerful, free, self-service Swim Today Landing Page Creator. The creator offers a branded information capture page, and links to a system that will organize and track leads for clubs. The landing page is available to any club, whether or not the club is currently on the Team Unify system. Creating the page is simple, and takes less than three minutes.

 

To get started, click on the link below:
www.teamunify.com/__corp__/swimtoday/signup.php

 

“TeamUnify has been working closely with USA Swimming for two years, delivering branded USA Swimming programs and content to current TeamUnify customers to build awareness and improve retention for their swim teams.” said Tom Fristoe, CEO for TeamUnify. “We are thrilled to announce that our powerful branding and lead generation tool set is now available, without charge, for self-service administration by swim teams that are not utilizing the TeamUnify SwimOffice platform.”

 

Swim Today is aimed at growing participation in swimming. The campaign website,www.swimtoday.org, focuses on providing a simple entry point for parents interested in getting their children involved in swimming, whether at the learning, competitive or fitness level. The campaign also features Speedo USA and two-time Olympic gold medalist Summer Sanders.