USA Swimming Foundation Announces World Waterpark Association’s World’s Largest Swimming Lesson as a Make a Splash Affiliate Coalition Partner
The USA Swimming Foundation today announced World Waterpark Association’s World’s Largest Swimming Lesson as a member of its Make a Splash Affiliate Coalition. This partnership was forged in an effort to increase drowning prevention and water safety awareness nationwide. Make a Splash is the national, child-focused water safety initiative of the USA Swimming Foundation that aims to provide every child in America the opportunity to learn to swim.
The Make a Splash Affiliate Coalition is comprised of aquatic industry leaders and community organizations with the common goal of promoting the importance of learning to swim and water safety to children and adults across America.
“USA Swimming Foundation’s Make a Splash Initiative is thrilled to partner with the World Waterpark Association’s World’s Largest Swimming Lesson,” said USA Swimming Foundation Executive Director Debbie Hesse. “The world-wide event will take place on June 18 and is an excellent opportunity to help raise awareness on the importance of learning to swim. We’re excited that our Make a Splash Local Partners will be participating in the event.”
As an Affiliate partner, World’s Largest Swimming Lesson will work with the USA Swimming Foundation’s Make a Splash Local Partner Program to expand its reach to end childhood drowning in the United States and create a nation where every child has the opportunity to learn to swim. The two organizations share a common mission of building awareness of the importance of teaching children how to swim. The USA Swimming Foundation’s Make a Splash Initiative and World’s Largest Swimming Lesson will create reciprocal participation opportunities for WLSL host sites and Make a Splash Local Partners, and build media awareness to generate press attention on a national level.
Sobering Drowning Statistics
Approximately 10 people drown every day in the U.S., according to the Centers for Disease Control and Prevention, and more than one in five fatal drowning victims are children younger than 14. Drowning is also a silent killer—most young children who drowned in pools were last seen in the home, had been out of sight less than five minutes, and were in the care of one or both parents at the time, according to the Present P. Child Drowning study.
Furthermore, 60-70 percent of African American and Hispanic/Latino children have low or no swimming ability, and only 13 percent of kids who come from a non-swimming household will ever learn to swim, according to a national research study by the USA Swimming Foundation and the University of Memphis. African American children drown at a rate nearly three times higher than their Caucasian peers, the CDC reports.