DETROIT - Goldfish Swim School Franchising, LLC has signed on as an official sponsor of the USA Swimming Foundation, the philanthropic arm of USA Swimming. The company will support the Foundation’s Make a Splash initiative, a national child-focused water safety campaign that aims to provide the opportunity for every child in America to learn to swim, by becoming an official learn-to-swim provider and water safety advocate across the country. In addition to providing swimming lessons and educating children and their families on the importance of learning how to swim, Goldfish Swim School Franchising has set a fundraising goal to raise $1,000,000 by 2024 in an effort to help fund free or reduced-cost swim lessons in communities across the country.

“Since launching Goldfish Swim School more than a decade ago, we’ve worked hard to not only teach kids how to swim, but also promote the importance of water safety to children and their families,” said Jenny McCuiston, Co-Founder of Goldfish Swim School. “We’re honored to join forces with the USA Swimming Foundation and are confident that through our partnership, we can continue to raise awareness about water safety across the United States and provide kids with the opportunity to build their confidence in the pool while also having fun.”

Goldfish Swim School shared news of the partnership with its 74 franchise locations at the brand’s annual conference this week in Detroit, Michigan, alongside Olympic gold medalists and USA Swimming Foundation ambassadors Ryan Murphy and Jason Lezak. Goldfish Swim School Co-Founder Jenny McCuiston also presented the USA Swimming Foundation with a check for $20,000 to jump-start the company’s donation efforts.

“It is our pleasure to welcome Goldfish Swim School to our growing roster of sponsors, as we continue to raise funds to support programs that save lives and build champions,” said Debbie Hesse, Executive Director of the USA Swimming Foundation. “We’re grateful for their partnership and commitment to support the Foundation and our Make a Splash initiative. We look forward to working together to provide the life-saving gift of swim lessons and improve swimming ability among America’s youth.”

Since the inception of its Make a Splash initiative in 2007, the USA Swimming Foundation has distributed $5.7 million in grant funding to directly provide free or reduced-cost swim lessons to over 170,000 children across the country. In 2018 alone, the Foundation surpassed $700,000, its highest yearly total, in grant funding to its Local Partner network, touching over 27,000 children nationwide. For more information on the USA Swimming Foundation and the Make a Splash initiative, click here.