Matt Farrell, Chief Marketing Officer
Matt Farrell is the Chief Marketing Officer at USA Swimming. He oversees all aspects of the USA Swimming Business Development Division including sponsor sales & servicing, productions, promotions, marketing, public relations, social media, creative services and media properties such as the organization’s web site and magazine.
Farrell joined USA Swimming in 2005 as the Managing Director of Business Development before being promoted in 2009 to the position of CMO. He previously worked at USA Swimming from 1993-97 as the Communications Coordinator.
Farrell worked for the U.S. Olympic Committee for a total of seven years, most recently as the Associate Director of Broadcast Properties. He also served as the Director of Internet Marketing for Warner Bros., in Burbank, California. He handled the consumer DVD marketing for properties such as The Matrix, Humphrey Bogart, Stanley Kubrick, The Wizard of Oz, Pokemon, Scooby-Doo and more.
He earned a degree in journalism from the University of Arkansas in 1992, and has volunteered on non-profit boards of directors including Adaptive Adventures and USA Ultimate. He is married to Michelle Dusserre, a gymnastics silver medalist at the 1984 Olympic Games in Los Angeles. They have two daughters – Abigail and Zoe.
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