#SwimBiz Club Marketing Awards

 

Nominations will open Monday, January 1, 2018 for the #SwimBiz Club Marketing Awards! We want to hear about the best and the brightest promotional efforts in 2017 from the swimming community. A panel of industry professionals will review submissions and select the winning USA Swimming member clubs will be recognized for marketing excellence. Awards will be handed out at the #SwimBiz Club Marketing Awards Dinner on Monday, April 9, 2018. 

CATEGORIES:
Best Use of Social Media 
This award recognizes a club that has the best content or campaign on social media across any social network such as Twitter, Facebook, Instagram, Pinterest or Vine. Tell us about your growth, or how your club used social media in a creative way to support your club’s business. 

Best in Sponsorship
This award acknowledges a club that has the most unique strategy to bring in sponsorships and financial support to the club. Tell us about how your creative approach to sponsorship helped land a new partner, improve the meet experience or just raised dollars for your club. 

Best in Fundraising
This award recognizes a club that created a unique fundraising program. Tell us about how your team rallied behind a cause, supported a local organization or just thought beyond the bake sale to raise funds for your own club. 

Best in Multicultural Marketing
This award recognizes a club that planned a successful marketing or outreach campaign specifically-targeted at a multicultural audience to invite them to the sport of swimming and your team.  

The SwimToday Award 
This award recognizes a club that designed a marketing based program that grows the sport whether it is attracting new members or engaging existing swimmers with incentive programs that keep them engaged. Think “outside the pool” for this one! 

Marketing LSC of the Year
Tell us about how your Local Swimming Committee distinguished itself from the rest by creating an innovative campaign in 2017 to promote your LSC and the sport of swimming. 

Marketing Club of the Year
This the signature award of the conference and the year to reward marketing excellence! This award is a combination of all the previous awards. Any submission above will be qualified for the Marketing Club of the Year. Tell us about how your club distinguished itself from the rest in terms of innovation and creativity to promote your club and the sport of swimming. Awards will be given based on the size of year-round membership in your club with three levels: 

  • 1-150 Swimmers 
  • 151-300 Swimmers
  • 301+ 

ELIGIBILITY
Must be a current club member and in good standing with USA Swimming. Nominations will be accepted for marketing programs conducted from January 1, 2018 – March 15, 2018.

CRITERIA 
Nominations will be submitted through an email application to USA Swimming by 5 pm Mountain Standard Time on Thursday, March 15, 2018. 

SELECTION PROCESS
A panel will comprise the #SwimBiz Club Marketing Awards Committee and will decide on the winner from the applications received.  Awards will be judged on creativity, originality and positive impact for the club. 

THE CEREMONY
The award will be presented at the #SwimBiz: Club Marketing Awards in Colorado Springs, CO on April 9, 2018.  Acceptance speeches will be 140 characters or less (seriously!) and include the #SwimBiz hashtag. Recipients will read the acceptance “speech” at the awards dinner and USA Swimming will immediately post on social media with pictures of the winners! 

TIMELINE
Nominations open online on Monday, January 1, 2018
Nomination are due by Thursday, March 15, 2017 at 5 pm MST 
Committee reviews applications
Recipients will be announced at the #SwimBiz Club Marketing Awards on Monday, April 9, 2018

SUBMISSIONS
In 500 words or less, explain how the club is deserving of the award and how the program has positive impacted your organization. Clubs may enter in as many categories as desired. Please make sure and include the following: 

  • Name of Club: 
  • Category of Submission: 
  • Contact Name:
  • Social Media Accounts: (ex. Facebook, Twitter, Instagram) 
  • Indicate Club Level Based on Size of Team: 
         Level 1 - 1-150 Swimmers
         Level 2 - 51-300 Swimmers
         Level 3 - 301+
  • LSC:
  • Address:
  • Phone: 
  • Email: 

Attach up to three images or supporting materials (if applicable) and make sure and include any links to your social media outlets or appropriate web pages. Send nominations to swimbiz@usaswimming.org

2017 #SWIMBIZ CLUB MARKETING AWARD WINNERS
Swimbiz Winners
Best Use of Social Media 
Marietta Marlins; Marietta, Ohio 

Best in Sponsorship 
TAC Titans; Cary, North Carolina 

Best in Fundraising 
Rockford Marlins; Rockford, Illinois 

Best in Multicultural Marketing 
Buffalo City Swim Racers; Buffalo, New York

The SwimToday Award
King Marlin Swim Club; Oklahoma City, Oklahoma 

Marketing Club of the Year 2016 
1-150 Swimmers: Marietta Marlins; Marietta, Ohio
151-300 Swimmers: Sunkist Swim Team; Flowood, Mississippi 
301+ Swimmers: Crawfish Swim Club; Baton Rouge, Louisiana & King Marlin Swim Club; Oklahoma City, Oklahoma

2016 #SWIMBIZ CLUB MARKETING AWARD WINNERS


2016 SwimBiz Marketing Awards

Best Use of Social Media
Southeastern Swim Club; Fishers, Indiana

Best in Sponsorship
Pikes Peak Athletics; Colorado Springs, Colorado

Best in Fundraising
Kihei Swim Club Maui; Maui, Hawaii

Best in Multicultural Marketing
King Marlin Swim Club; Oklahoma City, Oklahoma

The SwimToday Award
Sunkist Swim Team; Flowood, Mississippi

Marketing Club of the Year 2016
1-150 Swimmers: Pelican Athletic Club; Mandeville, Louisiana
151-300 Swimmers: Sunkist Swim Team; Flowood, Mississippi
301+ Swimmers: Southeastern Swim Club; Fishers, Indiana

2015 #SWIMBIZ CLUB MARKETING AWARD WINNERS

2015 Club Marketing Award Winners

Best Use of Social Media
Sunkist Swim Team; Flowood, Mississippi

Best in Sponsorship
Texas Ford Aquatics; Frisco, Texas

Best in Fundraising
SwimMAC Carolina; Charlotte, North Carolina

Best in Multicultural Marketing
Buffalo City Swim Racers; Buffalo, New York

The SwimToday Award
Pelican Athletic Club; Mandeville, Louisiana

Marketing Club of the Year 
1-150 Swimmers: Sunkist Swim Team; Flowood, Mississippi
151-300 Swimmers: King Marlin Swim Club; Oklahoma City, Oklahoma
301+ Swimmers: SwimMAC Carolina; Charlotte, North Carolina 


 

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