| Wednesday, January 31, 2018
Arlene McDonald, Indiana Swimming Inc., Event Director
Arlene is the Director of Events for Indiana Swimming, the governing body for swimming in the state of Indiana. In this role, Arlene is responsible for securing and managing all events hosted or supported by Indiana Swimming held at the Indiana University Natatorium in Indianapolis. These events range from the regional to the international levels and include the areas of event promotions, fiscal management, sponsorship development, partnerships, housing, and volunteer recruitment, training, and management. Arlene has been instrumental in building and developing partnerships in the Indianapolis community that support and enhance these championship events. Additionally, Arlene serves as the staff liaison to the Indiana Swimming member clubs that host 15 LSC championships annually throughout the state.
Prior to serving as the Indiana Swimming Director of Events, Arlene served in the following leadership roles: Indiana Swimming Interim Executive Director, Indiana Swimming General Chair, USA Swimming LSC Governance Consultant, Central Zone Non-Coach Director, and Co-Chairperson of USA Swimming’s National Championship Evaluation and Education Committees. She has also been the Meet Director for multiple USA Swimming National Championships held at the IU Natatorium in Indianapolis as well as the Meet Director for the 2008, 2012, and 2016 Olympic Trials in Omaha. She will be serving as Chair of the Local Organizing Committee for this summer’s National and Junior National Championships at Stanford University as well as the Meet Director for the 2020 Trials in Omaha.
Before her service with Indiana Swimming, Arlene was a high school teacher and served as an athletic administrator. She is the mother of two adult children and resides in Fishers, IN with her husband Scott.
David Burke, Kroenke Sports & Entertainment Senior Vice President, Chief Ticketing Officer
David Burke, SVP & Chief Ticketing Officer, joined KSE in 2013 and has been instrumental in enhancing the fan ticketing experience while also helping to bring the 2015 Major League Soccer All-Star Game to Colorado, the 2016 NHL outdoor game against the rival Detroit Red Wings to Coors Field and the 2020 Stadium Series to the Air Force Academy.
Burke is responsible for developing and implementing suite, premium and ticket sales and service strategies for all KSE’s professional teams, including building and developing department staff and structure. He also oversees Altitude Tickets, KSE Business Intelligence and KSE Business Innovation.
Prior to joining KSE, Burke was President of the Houston Aeros, the American Hockey League affiliate of the NHL’s Minnesota Wild, where he oversaw day-to-day business operations. From 2007 to 2011, prior to working for the Aeros, Burke was Vice President of Ticket Sales and Service for the Phoenix Coyotes and Jobing.com Arena, where he managed all luxury suite sales, premium seat sales, and ticket sales and service for the Coyotes and their arena. He also served as Director of Season Ticket Sales for the NBA’s Charlotte Bobcats, who ranked in the league’s top five in new season tickets sales in 2007.
Raised in Houston, TX and a graduate of the College of Charleston, Burke began his work in professional sports in 2003 with the Dallas Stars, later joining the New Orleans Hornets and helping the club through its temporary relocation to Oklahoma City after Hurricane Katrina. He, his wife Emily and son Cooper live in Denver.
David Shackley, Marriott International Corporate Communications
David Shackley currently serves as Vice President, Corporate Communications at Marriott International where he oversees the Creative Services, Corporate Events, Internal Communications, Corporate Social & Digital, and Multicultural Marketing teams. A marketing and creative leader, David has sold everything from iPhones to Speedos (and he uses both quite frequently).
David joined Marriott from Apple, where he was as the Executive Producer of Global Launch Events, and managed product marketing, design, communications, technology, creative and event production. While at Apple, David worked on the launch for the iPhone 7 and the first waterproof Apple Watch (which came in handy for his swimming!).
From 2013-2015, David was the President and Chief Creative Officer at RedPeg Marketing, where he was responsible for driving creative and agency, social/digital departments, and client services. While at RedPeg, David worked with clients, such as Geico, NBA and Mercedes, and produced over 1500 live events with the company.
Prior to RedPeg, David was the head of Marketing and Communications at Mark Burnett Productions, where one of his key roles was directing PR messaging, marketing strategy and creative leader for The BibleTV series, and delivered record-breaking ratings and DVD sales.
In the years before Mark Burnett Productions, David served as the Chief Marketing Officer at Discovery Channel, the world’s number one non-fiction media company, and he was responsible for developing creative and media strategies, leveraging advertising and promotional investments across broadcast, experiential, events, digital and print media.
From 2003-2007, David was the Vice President, Global Events and Promotions at AOL, where he led marketing and communications of national and international campaigns with a multi-million dollar budget across AOL’s brand portfolio. While at AOL, he produced the brand’s highest profile events, including the Super Bowl, SXSW, NASCAR, and the Live8 concert series, and worked with top artists, such as Coldplay, Madonna and Amy Winehouse.
Earlier in his career, David held positions in event marketing and media planning at companies like Omnicom Group and Catalyst Events, all going back to his start at Speedo UK. When he’s not at work, you’ll either find David at home with his family or in the swimming pool training for the 2020 Tokyo Summer Olympics (a guy can dream, right?).
Elizabeth Hahn, USA Swimming Safe Sport Senior Manager
Liz joined USA Swimming in November of 2011 as the Safe Sport Coordinator. In 2018, Liz became USA Swimming’s Safe Sport Senior Manager.
Prior to coming to USA Swimming, Liz worked as a Child Protection Caseworker in the Sexual Abuse Intervention and Family Education Unit for the Department of Human Services in El Paso County, CO.
In Liz's current role, she provides case management and advocacy services on cases that are reported to USA Swimming or the US Center for SafeSport. Liz also facilitates Safe Sport training and educational opportunities for USA Swimming members.
Joel Shinofield, USA Swimming Managing Director of Sport Development
Joel Shinofield is the Managing Director of Sport Development at USA Swimming, overseeing the Sport Development Division within the Technical Business Unit executing a strategic plan that enhances the development and education of athletes, coaches, clubs and Local Swimming Committees (LSC) across all levels of the sport in the U.S.
In his role, Shinofield is charged with supporting the growth of the sport at all levels and connecting swimming stakeholders from grassroots to competitive levels, leading efforts to advance organizational initiatives promoting membership growth and retention. Shinofield will direct support for USA Swimming member clubs and advance coach leadership and education.
Prior to USA Swimming, Shinofield served as the executive director of the College Swimming and Diving Coaches Association of America (CSCAA), the oldest collegiate coaches association in the United States, for seven years. During Shinofield’s tenure at the CSCAA sponsorship revenue increased over 300%, membership numbers reached all-time highs. In addition, several new programs were established including the highly successful Coach Academy, CSCAA National Invitational Championship, CSCAAA Open Water Championship, alumni portal, and the launch of a coach mentoring initiative.
Shinofield previously served as head men’s swimming coach at his alma mater, Washington and Lee University, for nine years compiling a .800 winning percentage in dual meets, 4 conference championships, 4 Bluegrass Mountain Conference Coach of the Year Awards, two top-ten NCAA team finishes mentoring 19 All-Americans earning over 70 All-America citations. Six of Shinofield’s athletes went on to earn NCAA Post-Graduate Scholarships. Shinofield served as president of the Bluegrass Mountain Conference.
Prior to coaching at Washington and Lee, Shinofield served as the recruiting coordinator and volunteer assistant swimming coach to legendary coaches Jean Freeman and Terry Ganley at the University of Minnesota for four years. Shinofield was also the head coach and executive director of the Richfield Swim Club for nine years, serving as the vice-chair of Minnesota Swimming and the president of the Minnesota Swimming Coaches Association during that time.
Before entering coaching full time, Shinofield was a program director at the Youth Trust, an organization dedicated to improving education through building partnerships between schools with major corporations. Shinofield developed several successful partnerships with General Mills, Wells Fargo, Cargill and Target to name a few.
John Cashion, The Ritz-Carlton Leadership Center, Practice Director
Mr. John Cashion is an international speaker and successful hotelier. He is also a genuine and caring leader who enjoys sharing his passion for service excellence with businesses and organizations throughout the world. John has over two decades with The Ritz-Carlton and has served as a Director of Banquets, Executive Director of Food & Beverage,
Director of Operations Manager, and General Manager of The Ritz-Carlton Residences Singer Island, Palm Beach. He has managed day-today hotel operations including rooms, food and beverage, meeting and special events, spa, and culinary. In his current role of Corporate Director, Culture Transformation for The Ritz-Carlton Leadership Center, John teaches organizations how to implement transformational techniques for creating a sustainable, service-oriented culture. John uses humor and storytelling to not only engage audiences, but also to help them understand each concept thoroughly. John and his family enjoy golf, water sports, attending professional sporting events, and living in vibrant South Florida.
Julie Zdziarski, Sponsorship Research International (SRi) Vice President
A 28-year market research veteran, 22 years with SRi, focused solely on sponsorship and experiential measurement. Julie is known for innovative and targeted research designs that force accountability across all marketing disciplines. She has worked closely with blue-chip brands and properties such as Nike, American Express, Toyota and the NFL. SRi has been working closely with USA Swimming helping to uncover member insights since 2010. Julie is a passionate open water swimmer, attends regular masters swim workouts and perhaps most importantly, is a SWIM MOM to Julianne 14 and Andrew 16 – both with aspirations of qualifying for Junior Nationals someday soon and swimming at the collegiate level.
Kaitlin Sandeno, Olympian
Kaitlin Sandeno Hogan is an American former competitive swimmer who is an Olympic gold medalist, world champion and former world record-holder. Sandeno was a member of the American team that set a new world record in the 4×200-meter freestyle relay at the 2004 Summer Olympics breaking the oldest swimming world record in the history books and the last standing east German world record.
At the 2000 Summer Olympics in Sydney, Australia, Sandeno (17 years old)won the bronze medal in the 800-meter freestyle event,along with fourth place in the 400-meter individual medley and sixth place in the 200-meter butterfly. In 2003, while enrolled at the University of Southern California, she won the U.S. national championship in the 200-meter butterfly, and the 200-and 400-meter individual medley events. The 2004 Summer Olympics in Athens, Greece saw Sandeno win three more Olympic medals: a silver medal in the 400-meter individual medley, a bronze medal in the 400-meter freestyle, and a gold medal in the 4×200-meter freestyle relay. The American team of Natalie Coughlin, Carly Piper, Dana Vollmer and Sandeno also broke the seventeen-year-old world record (previously held by East Germany) by more than two seconds with their victory in the 4×200-meter freestyle relay.
After failing to qualify for the 2008 U.S. Olympic Team due to illness and injuries, Sandeno announced her retirement from the sport and proudly adds Former World & American record holder, 6X World Champion, Current Pan American Record holder and 17X USC school record holder to her resume. Since retiring, Kaitlin became the national spokesperson of the Jessie Rees Foundation. A non-profit organization that aims to spread hope, joy and love to children fighting cancer. Sandeno has done over 130 hospital visits around the country to inspire these courageous children to never ever give up.
She also is a motivational speaker and as well as a NBC commentator for the youth Olympic Games. This past summer she was the live arena emcee at the 2016 Olympic Swim Trials and was also the host of the daily morning web series, “Deck Pass Live” presented by AT&T. Sandeno is also a youth head swim coach in her hometown of Lake Forest. She enjoys fitness, health, fashion, time with her family and giving back.
Katy Wilson, Tide Swimming President
Katy Arris-Wilson is serving in her 7th year as the President of the Tide Swimming Board of Directors in South Hampton Roads, Virginia. A former USA Swimming National Team member (1988-1992), Katy worked at Bain and Company in Dallas, TX and Johannesburg, South Africa as a strategic management consultant after graduating from the University of Texas at Austin with a BA degree in Economics - Honors. At UT she served as Team Captain of the women's swimming team, and two of her four years the team won National Championships. Her business experience, background in competitive swimming and journey as a parent provide a complementary skill set to help augment competitive club swimming in her hometown of Virginia Beach, VA . Her service is both a labor of love and way to give back to the sport that positively shaped her.
Katy resides in Virginia Beach, VA with her husband, Kevin, and three children, Will (19), Sophie (17) and Kayla (15). Will is a freshman at the University of Tennessee.
Kevin Young, Socialie Director of Marketing and Success
Kevin Young has 10 years’ experience in college athletics with a career spanning across communications, marketing, social media and creative services as a content first administrator.
Young spent the last 11 months at Samford University as the Associate Athletics Director for Marketing and Strategic Communications. During his time at Samford, the department set ticket revenue records in basketball and is on pace to set a new ticket sales revenue records for the season with a digital and social media first strategy. The department also saw a 65 percent growth in social media engagement under his leadership.
Young was instrumental in the marketing efforts for Samford quarterback Devlin Hodges, who went on to win the Walter Payton Award for the top offensive player in the NCAA Football Championship Subdivision.
Prior to his time at Samford, Young had two different roles at Austin Peay State University where he played a critical role in the storytelling and rebranding efforts of the Governors football program from the worst program in the NCAA to a respected brand. Young’s work behind the scenes and on social media was crucial while the Governors snapped a 1-45 record prior to 2017 by going 8-4 that season. APSU’s head coach Will Healy was named the 2018 Eddie Robinson Award Winner
Young spent time at Texas A&M University-Commerce, Western Carolina University, Wofford College and Lees-McRae College during his career after graduating from Anderson University in 2008 with a degree in Communications with a Concentration in Public Relations/Marketing.
Kristina Bond, Team Charlotte Swimming Director of Operations
Kristina Bond grew up just north of Boston, MA, and relocated to Charlotte, NC to attend Queens University of Charlotte, where she swam for the Royals at the Division II level. She received her B.A in Elementary Education from Queens University of Charlotte in 2012, and a Graduate Certificate in Nonprofit Management in 2018 at UNC Greensboro. Kristina currently serves as the Director of Operations for TEAM Charlotte Swimming in Charlotte. Kristina joined TEAM Charlotte in 2015 as Head Age Group Coach, and transitioned into the Dir. of Operations role in 2017. During Kristina’s tenure with TEAM, they have grown from 33 to over 250 swimmers, and from one to four practice sites across the greater Charlotte area. Along with TEAM Charlotte, Kristina is the Program Director of Swimming and Varsity Boys and Girls Head Swim Coach at Providence Day School, as well as Head Coach for the Barclay Downs Waterdogs summer league team in Charlotte.
Mariejo Truex, USA Swimming Senior Director, Education, Programs & Services
MJ has been with USA Swimming since 2005. She spent the first quad working with USA Swimming’s National Team Division as part of the Performance Science & Technology Services Team where she worked closely with the National Team athletes and coaches. MJ moved to Club Development after the 2008 Beijing Games and served as a Sports Performance Consultant from 2008-2012. She visited numerous teams across the country delivering information to teams, coaches and athletes that directly impact performance (nutrition, technique, goal setting, etc.). In 2012 MJ became the Program Operations Manager where she took over managing Club Development camps, events, and website educational content. In 2013, she became the Programs and Services Manager and took on additional roles directly related to coach and club education. In July 2014, MJ was promoted to Director of Programs and Services, where USA Swimming’s Diversity & Inclusion efforts are based. The 2 other areas MJ directs are LSC Consulting Services along with Coach, Club and Athlete education. Before coming to USA Swimming, MJ was a head coach on the collegiate level for seven years. She has been coaching for a local club team since 2004. MJ is a graduate of New York University where she completed both her undergraduate and postgraduate work. She resides in Colorado Springs with her husband and three kids
Matt Finnigan, Race Swami Executive Director / Head Coach
Executive Director, Head Coach, and Co-Founder of Race Swami, Matt Finnigan grew up in the swimming hotbed of Northern California's Bay Area in the 70's and 80's. Swimming competitively for more than 16 years along the Bay Area's peninsula, Matt's most notable tutelage in the sport came under the direction of the late Kevin Perry, whom he competed for for six years at the Los Altos Aquatic Club. As a coach, Matt has been on deck for 16 years, serving as an assistant coach for Wasatch Front Fish Market (WFFM), as Head Coach for Judge Memorial Catholic High School, and as Executive Director and Head Coach for Race Swami, a USA Swimming outreach program. Over the years, Matt was been named UHSAA Coach of the Year four times, a NISCA Western Region Coach of the Year once, and Utah Swimming Age Group Coach of the Year the past two years (2017, 2018). At Judge Memorial Catholic High School, his Girls' teams won seven state titles over nine years (two 2nd place finishes). Many of Matt's graduates continued their respective swimming careers at college programs all over the country. He had coached several All-Americans and Sectional swimmers, and graduated nearly 200 athletes during his tenure at Judge Memorial. However, Matt's highlight as a swim coach has been directing underrepresented youth in Salt Lake City's west side communities of Rose Park and Glendale the past eight years.
Matt heads Race Swami, a USA Swimming and Enrichment program that serves approximately 80-100 swimmers, most of whom receive financial assistance so they can participate in the sport. The program also offers swimmers tutoring services, educational workshops, and college campus days. As Executive Director, Matt raises over $150,000 per year so the Race Swami program can continue to grow and serve low income, at-risk children, as well as to help defray annual operating costs. Race Swami remains the only USA Swimming program in the state of Utah that focuses primarily on serving underrepresented youth. More than 75% of its swimmers are considered living below the poverty level, while more than 80% receive financial assistance to participate in the program.
Matt Lane, Streamline Brands CEO
Michael Terry, U.S. Figure Skating Director of Communications
Michael Terry is the Director of Communications at U.S. Figure Skating, the national governing body for the sport figure skating in the United States. He leads the media relations efforts for Team USA athletes, as well as media operations at major domestic and international events. He also helps to craft the planning and execution of the organization’s overall media strategy.
Terry provides guidance related to the development and implementation of the organization’s social media strategy, in addition to managing the day-to-day relationships with NBC Universal’s digital properties, including NBC Sports Gold and NBCSports.com. He oversees U.S. Figure Skating’s digital platform partner relationships.
He also works closely with the events and marketing teams, and local organizing committees to support strategic initiatives that market and promote major events and community outreach.
He is a graduate of the University of Georgia with a Bachelor’s degree in Journalism and a Master’s degree in Sport Management and Policy. In the summer of 2013, he was USA Swimming’s communications intern.
Mike Varozza, Waterloo Swimming Owner & Director
Mike Varozza, Owner and director of Waterloo Swimming has been involved in swimming for over 30 years. Starting out in summer league swimming, joining year around USAS club and high school swimming, then finishing his swimming career in college at Texas A&M. Mike's swimming career includes NCAA Swimming All-American, US Swimming 1988 Olympic Trials Qualifier, and current US Masters Swimming National and World Record Holder. Mike's coaching career has been influenced by some of the nation’s best coaches including Dick Jochums and Jay Fitzgerald – both American Swim Coaches Association Honor of Fame coaches. Mike and his wife Gwyn started Waterloo Swimming in the summer of 2010 with 50 swimmers and 5 employees...now have a staff of 50 with over 1,500 participating in Waterloo's programs.
Richard Fleming, Altitude Sports & Entertainment Director/Play-by-Play
Richard Fleming is in his seventh season as the TV voice of the Colorado Rapids on Altitude TV. The former BBC broadcaster began life as a sports journalist for a local newspaper in his native England 30 years ago, since when he has worked in radio and television, traveling the world covering some of the biggest sporting events. Though soccer is his bread and butter these days, and led to him being the first BBC sports reporter allowed inside North Korea, he is a Jack-of-all-trades, covering the likes of tennis, cricket, golf, rugby, motorsport, athletics, cycling, boxing, and synchronized swimming. He is married to Nicky, and they have three children
Terry Anchrum, Ohio Swimming Inc. Diversity & Inclusion Chair
Terry Anchrum is the Diversity & Inclusion Chair for Ohio Swimming the Central Zone Diversity & Inclusion Coordinator. Under Terry’s leadership since 2011, the OSI Outreach program has demonstrated systemic growth - serving 102 athletes today, up from 26 - in the past 7 years.
In addition to his commitment and dedication to OSI, he volunteers as a USA Swimming official where he is the Meet Referee for the Mason Manta Rays. He has worked meets ranging from LSC Invitational Meets to Jr Nationals.
Terry has held global leadership positions and consulted in several Fortune 500 companies covering Operations, Engineering, Manufacturing, Supply Chain and Finance. He’s currently working in the Enterprise Delivery Organization at Worldpay, implementing programs to increase profitability and net revenue.
He is a native of Birmingham, Alabama and currently resides in Mason, Ohio. For the past 26 years, he has been married to the love of his life and best friend, Kelly, and they have 16-year- old twin daughters, Tiana and Kiara, who swim for the Mason Manta Rays.
Terry graduated from Tuskegee University (BS, Chemical Engineering, 1987) and the University of Cincinnati (MBA, Business & Management, 1996).
Tim Hinchey, USA Swimming President / CEO
Tim Hinchey became the CEO of USA Swimming in July of 2017. Over the course of his career as a sports business executive, Hinchey has held leadership positions in the United States and the United Kingdom for organizations such as Major League Soccer, English Premier League, National Basketball Association, National Hockey League and junior and minor league hockey franchises.
In his role as President of the Colorado Rapids, Hinchey led the club to both on- and off-field success. In 2016, he was named Major League Soccer’s Executive of the Year.
Hinchey’s international experience includes a three-year term as the Vice President of Commercial and Chief Marketing Officer for English football club Derby County FC.
Before heading overseas, Hinchey served in executive positions for the NBA Charlotte Bobcats and the New Orleans/Oklahoma City Hornets, as well as serving as Director of Strategic Alliances for Maloof Sports & Entertainment, the parent company of the Sacramento Kings.
His start in professional sports began with the Los Angeles Kings in 1991 and continued with sales and marketing roles with the Tri-City Americans junior hockey club and the IHL Utah Grizzlies. Hinchey went on to serve as Director of Strategic Alliances for Maloof Sports & Entertainment, where he developed strategic plans for all corporate partnerships integral to the NBA Sacramento Kings, WNBA Sacramento Monarchs, WISL Sacramento Knights, ARCO Arena and Senior PGA Tour Gold Rush Classic.
Hinchey volunteers as an assistant swim coach for the Special Olympics Aurora Waves swim team and served on the Community Leadership Board of the American Diabetes Association of Colorado from 2013-16. He is a Board member of the Industry Advisor Committee for Insight Centre for Data Analytics based in Ireland, Arsenal Broadband Media in London and FanCompass in San Francisco.
A native of Danville, California, Hinchey went on to earn a B.A. in Economics while a four-year letterman swimmer at UC Irvine and went on to serve as a graduate assistant swim coach at the school. Hinchey and his wife Mia are the proud parents of six children.
Tim LaRoche, TeamUnify VP of Sales and Business Development
Tim started his career with TeamUnify as one of the first employees in September of 2007 when the company was officially launching into the swimming space. Currently the VP of Sales and Business Development over the years he has worked in almost all facets of the business. Through this experience Tim has gathered a wealth of knowledge not only on how the TeamUnify business runs but how the business of a swim club operates.
He has been apart of TeamUnify growing from having 20 swim clubs as customers in 2007 to over 4,200 clubs worldwide and becoming part of SportsEngine and the NBC Sports Group family. During this time Tim has also been a part of establishing and fostering partnerships with USA Swimming, the USA Swimming Foundation, and YMCA National Swimming and Diving to help in the growth of the sport of swimming.
Prior to TeamUnify he worked in San Diego in commercial real estate lending and as a personal trainer with both youth and adults assisting them in achieving their goals.
Tim grew up around athletics in Massachusetts and went on to graduated from Ithaca College in New York with a degree in Physical Education and Health where he played both football and baseball.
Tom Avischious, USA Swimming Senior Director of Field Services
Tom is in his 23rd year with USA Swimming. During that time, he has helped develop numerous programs to help clubs and coaches become more successful. Some of the ones that you may be familiar with are the Club Recognition Program, the Club Leadership & Business Management School, the Virtual Club Championships and the Club Excellence Program.
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