2020 Vitrual #SwimBiz Presenters

2020 Vitrual #SwimBiz Presenters

By USA Swimming  | Thursday, April 30, 2020

DeVry University: Daisha Hankle

Daisha Hankle is an Account Executive with theHankleHeadshot220x220 DeVryWORKS of DeVry University. Daisha has been with DeVry University since 2012 and has an extensive background in the business of education from customer relationship building to conducting informational presentations and professional development sessions to management teams and their employees. She holds a Bachelor of Business Administration from Howard University and a Master of Business Administration from Keller Graduate School of Management. Daisha currently resides with her husband and son in Dayton, OH.


Sandra Day Cranny and Doug Parrott

Sandra Day Cranny presently serves as the President ofCrannyHeadshot220x220 SD Communications in Lincoln, Nebraska, an independent media/marketing consulting firm that specializes in communications strategy and planning, media planning and buying, and collaboration with client-side creative teams and agency partners. Sandy works with creative teams to enhance their usage of new digital mediums, marketing strategies, and message placement. Prior to SD Communications, Sandy worked at Bailey Lauerman for thirty years, holding various positions including Senior EVP and Chief Communications Officer and Director of Client Development. Sandy’s specialties include media planning (traditional, digital, guerilla, earned, owned, and paid), connection strategy and communications planning, and marketing.

Doug Parrott started his career as a television reporterParrottHeadshot220x220 and news executive, and then served as communications director to Nebraska Governor Kay Orr.  For more than 25 years he has been considered one of area’s top public relations professionals and is the only three-time winner of the Public Relations Society of America Professional of the Year in Nebraska. He served as the head of local communications for the U.S. Olympic Team Trials - Swimming in 2008, 2012 and 2016, and continues that role for the 2021 Trials in Omaha. 

Julie Bachman

Julie Bachman is currently the Executive Director of GulfBachmanHeadshot220x220 Swimming.  Julie has 30 years of sales, marketing, customer service, volunteerism and hospitality experience, most recently at Fortune 500 company ConAgra Foods.  She also opened and operated her own restaurant out of a remodeled historic building that now serves as a community gathering place.  Julie started a swim club in 2014 in rural Iowa and recently turned the business over to a local recreation swim team.  She has also recently worked for CG Sports Management to identify sponsors, book speaking engagements and clinics, and develop future “out of pool” opportunities for professional swimmers.

Jill Bornstein

As an advocate for compassionate connections, JillBornsteinHeadshot220x220 Bornstein serves as the Finance and Operations Leader at Inspiring Comfort, a company that seeks to help those in crisis with comfort and purposeful connection. She believes that intentional thinking and acting can make this world a better place. Prior to Inspiring Comfort, Jill had a successful career at GE, beginning with GE’s Financial Management Training program, spending 6 Years on GE’s Audit, and finally serving as Vice President of Finance for Operations at GE Capital Card Services. She has played roles on several boards, including President and Treasurer of Ridgefield Aquatic Club. Jill is dedicated to help organizations succeed by leading through comfort, and creating personal and meaningful connection. 
Spire Digital: Ashley Remstad and Ayla Peacock
Ashley is an information junkie, with a passion for allAshley Remstad bw things web-related. In fact, her job requires it. As Manager of Digital Marketing Technologies at Spire, Ashley’s role is a mashup of both digital marketer and product owner. Ashley leads cross-functional teams on full-stack website and growth projects. Her expertise as an analytics-driven digital marketer leads to the creation of high performing websites that drive results.

Originally from Michigan, Ashley has lived in Denver for over five years (which basically makes her a native). In her spare time, Ashley can be found practicing yoga, enjoying the company of her two dogs, Louis and Penny, cooking the latest vegetarian dishes or listening to live music.

A Creative Writing major turned SEO, Ayla’s path toPeacockHeadshot220x220 marketing was built from very real experience helping enterprise B2B companies kickstart content strategy, demand gen, and marketing automation initiatives. Ultimately, her eyes are on revenue. Fluffy marketing statistics about awareness or impressions don’t float her boat. Let’s get to the good stuff.

As Spire’s Director of Digital Strategy, Ayla is a mediator and solution-finder. When she has her way, there are no long meetings about, button placement, headline text, or page structure. She has A/B tests, Google Analytics, and clickmaps to answer these questions…faster and with less drama.

Originally from Cleveland, Ayla is unapologetic in a crusade to convince real Denver natives she’s one of them. Her weekends are spent skiing or hiking with 2 poorly behaved rescue dogs. She also serves on the board of Women In Digital as Speaker Chair. Ayla has lived in rural China, southern France, and on a boat in the Caribbean. Needless to say, these experiences have changed the way she does most things, including her job.


Grounds for Promotion: Jonathan Sackheim

In 2012, Jonathan founded GroundsForPromotion.com, aSackheimHeadshot220x220 digital marketing agency that specializes in driving leads and online sales through online advertising including, Facebook, Instagram, and display. They also enjoy doing SEO and other web and design projects. To give back, Grounds for Promotion donates services to Community First Foundation and the Boulder Mountainbike Alliance, and provides discounted work to Adoption Options, a nonprofit and Colorado’s first adoption agency. Jonathan also has fun running @bouldercolorado Instagram and as a hobby to help #KeepBoulderFun and to stay ahead on social media.  

David Shackley

David Shackley currently serves as Vice President,ShackleyHeadshot220x220 Corporate Communications at Marriott International where he oversees the Creative Services, Corporate Events, Internal Communications, Corporate Social & Digital, and Multicultural Marketing teams. A marketing and creative leader, David has sold everything from iPhones to Speedos. David joined Marriott from Apple, where he was as the Executive Producer of Global Launch Events, and managed product marketing, design, communications, technology, creative and event production. While at Apple, David worked on the launch for the iPhone 7 and the first waterproof Apple Watch. Prior to his time at Apple, David has held several leadership positions in marketing at various organizations, including RedPeg Marketing, Mark Burnett Productions, Discovery Channel, and AOL.



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