#SwimBiz 2020

As part of our ongoing efforts to further engage our membership in unique ways during this global pandemic, USA Swimming is pleased to present a virtual edition of our annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference.

Beginning Tuesday, May 5, 2020, subject matter experts across business, sports and philanthropy will host live webinars or post recorded sessions for club team representatives to experience.

These virtual #Swimbiz presentations will then continue to take place on Tuesdays and Thursdays through the month of May.

#2020 Virtual #SwimBiz Presenters

Virtual SwimBiz Sessions
VirtualSwimBiz2020 - Daisha HankleCatalyst for Change
May 5, 2020 - 12pm MT
DeVry University: Daisha Hankle

Leading a team through transitions can be extremely difficult for organizations. In uncertain times, the best companies look for leaders who can motivate, support, and move teams from point A to B, while successfully navigating the challenges of change. This 60-minute webinar will provide thoughtful insight into ways to manage the barriers of change and lead through different phases of those obstacles.

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VirtualSwimBiz2020-Sandra Day Cranny and Dog ParrottLocal Media: How to Use it to Your Club/LSC's Advantage
May 7, 2020 - 12pm MT
Sandra Day Cranny and Doug Parrott

With recruiting needs at an all-time high, this lesson will teach you how to take advantage of media in your area: newspaper, radio, Out of Home (billboards, bus stops), digital media, and guerilla marketing tactics. What is the difference between earned media and paid media, and how do you use both to promote your club?  Join experts Sandra Cranny and Doug Parrott for an interactive lesson on utilizing local media to boost registration.

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VirtualSwimBiz2020-Julie BachmanLocal Sponsorships: Lessons for Clubs & LSCs
May 12, 2020 - 12pm MT
Julie Bachman

How do you generate revenue for your club or LSC beyond basic registration and meet entries? Join an expert who has solicited sponsorships for her club and LSC with great success. It is not easy to “make the ask” to local businesses, so join us for a lesson in how to find partnerships right in your home town.

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VirtualSwimBiz- Jill BornsteinInspiring Comfort: Leading with Comfort
May 14, 2020 - 12pm MT
Jill Bornstein

As your swimmers return to the pool, some will jump right in but others will be filled with anxiety. Your staff may have concerns of their own.This 60-minute webinar will inspire you to lead with comfort by learning 7 essential skills of comfort all through the eyes of a dog. The evidence-based skill of comfort can innovate the development of our human care behaviors and help reduce society trends of anxiety, depression and isolation. The materials are based off of Inspiring Comfort’s book Paws To Comfort: An everyday guide to learning how you can help mend our disconnected world.

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VirtualSwimBiz2020-Ashley Remstad and Ayla PeacockEverything you need to know about Digital Marketing
May 19, 2020 - 12pm MT
Spire Digital: Ashley Remstad and Ayla Peacock

How should you be using your web and social media platforms to promote swimming in your region? These experts will cover the basics of digital marketing tactics to strengthen the presence of your club or LSC. This will be an interactive opportunity for you to ask any level of questions related to website and social media utilization.

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VirtualSwimBiz- Jonathan SackheimGoogle My Business Optimization: How to Maximize Calls, Web Traffic, and Leads
May 21, 2020 - 12pm MT
Grounds for Promotion: Jonathan Sackheim

Google My Business, also known as a Google Maps profile, is one of the most useful tools in an online marketer’s arsenal, but it takes specialized knowledge to maximize the benefits it can bring including web traffic, phone calls, reviews, reputation, leads, and new customers. Learn how to get more members and prosper by optimizing your Google My Business presence.

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VirtualSwimBiz2020-David ShackleyMarketing 101 for Clubs & LSCs
May 26, 2020 - 12pm MT
David Shackley

This webinar has been rescheduled to June 9th.

VirtualSwimBiz2020-Katherine HelffrichActivating with Partners at the Local Level
May 28, 2020 - 12pm MT
Toyota: Katherine Helffrich

Join executives from key USA Swimming sponsor Toyota to deep-dive into how to activate with our partners at the local level. You will learn about Toyota’s global Olympics platform as well as how to engage with Toyota in your own community!

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VirtualSwimBiz2020-David ShackleyProject Management for Clubs & LSCs
June 2, 2020 - 12pm MT
DeVry University: Daisha Hankle

Learn ways to better organize and conduct the business side of your club or LSC. This webinar will provide tangible tools to increase productivity and efficiency of your operations.


VirtualSwimBiz2020-Streamline BrandsGrowing your Club During Crisis
June 4, 2020 - 12pm MT
Streamline: Mike Mann, Camille Adams, Davis Tarwater and Tim Bauer

Learn how you can grow your local club team and generate ancillary revenue during the COVID crisis. This webinar will discuss the benefits of getting involved with learn-to-swim programs in your area.


VirtualSwimBiz2020-David ShackleyMarketing 101 for Clubs & LSCs
June 9, 2020 - 12pm MT
David Shackley

Join the VP of International Communications at Marriott for a lesson in various marketing and communication tools for your club and LSC.  He will introduce some tactics you might not have considered, and help brainstorm ways to engage with current (and potential!) athletes and parents.