Day 1: Sunday, April 28

1:30-2:30 p.m.Private Tour of the Olympic Training Center (Optional)
4:00 p.m.Welcome to #SwimBiz: Opening RemarksEmcee: Richard Fleming, Altitude Sports & Entertainment
4:00-6:00 p.m.The Ritz-Carlton Leadership Center: Customer Service Re-energizedJohn Cashion, The Ritz-Carlton Leadership Center
6:00-8:00 p.m.Food Truck Social at the Colorado Springs Marriott

Day 2: Monday, April 29

8:30 a.m.Breakfast at the Colorado Springs Marriott
9:00-9:10 a.m.CEO Update with Tim Hinchey

Tim Hinchey, USA Swimming

Emcee: Richard Fleming, Altitude Sports & Entertainment

9:10-9:40 a.m.How Your Club Can be Prepared to Capitalize on an Olympic YearMike Varozza, Waterloo Swimming
9:40-10:10 a.m.How to Coach Athletes About Social Media
Kevin Young, Socialie
10:10-10:20 a.m.Coffee/Tea BreakPresented by the USA Swimming Foundation
10:20-10:50 a.m.Attracting & Retaining Members Through Your Club's Website + Sneak Peek of Deck Pass on TeamUnifyTim LaRoche, TeamUnify
10:50-11:50 a.m.Keynote: A Guide to Engage & Pitch to Local BusinessesDavid Shackley, Marriott International
Moderator:Jim Fox, USA Swimming
11:50-1:00 p.m.Lunch
1:00-1:45 p.m.USA Swimming's Flex Membership: Learnings & Next StepsJoel Shinofield, USA Swimming
Tom Avischious, USA Swimming
1:45-1:55 p.m.Break
1:55-2:25 p.m.Selling Your Event: 10 Ways to Market Your Next Big (or Small) EventArlene McDonald, Indiana Swimming
2:25-2:55 p.m.All You Need to Know about Your Swim Parents & AthletesJulie Zdziarski, SRi
2:55-3:05 p.m.Coffee/Tea BreakPresented by SwimOutlet.com
3:05-3:35 p.m.Ideas to Implementation: Creating Your Team's Business & Marketing Strategies
Matt Lane, Streamline Brands
3:35-4:05 p.m.Diamonds in the Rough: The Ins & Outs of Fundraising for your Non-Profit ClubMatt Finnigan, Race Swami
4:05-4:15 p.m.Break
4:15-5:15 p.m.What Keeps You Up at Night PanelModerator - Mariejo Truex , USA Swimming
Kristina Bond, Team Charlotte Swimming
Elizabeth Hahn, USA Swimming
Arlene McDonald, Indiana Swimming
Matt Lane, Streamline Brands
6:00-7:30 p.m.Cocktail Hour at the USA Swimming Headquarters
7:30-9:00 p.m.#SwimBiz Club Marketing Awards at the Olympic Training CenterEmcee: Kaitlin Sandeno, Olympian 
Richard Fleming, Altitude Sports & Entertainment

Day 3: Tuesday, April 30

8:30 a.m.Breakfast at the Colorado Springs Marriott
9:00-10:00 a.m.Keynote: How Social Media Can Impact Your Personal Brand - Q & A Session with Kaitlin SandenoKaitlin Sandeno, Olympian
Moderator: Isabelle McLemore, USA Swimming
10:00 - 10:15 a.m.Safe Sport: Preview of the USA Swimming Minor Athlete Abuse Prevention PolicyAbigail Howard, USA Swimming
10:15-10:25 a.m.Coffee/Tea BreakPresented by TrueSport
10:25-10:55 a.m.Business Intelligence: Lessons from the Professional Sports WorldDavid Burke, Kroenke Sports & Entertainment
10:55-11:25 a.m.Social Media: The Fads, The Fears & The Future
Michael Terry, U.S. Figure Skating
11:25-11:35 a.m.Coffee/Tea BreakPresented by BagTags Inc.
11:30 a.m.Brown Bag Lunch
11:35-12:05 a.m.Ohio Swimming Outreach Program: A Blueprint for Success
Terry Anchrum, Ohio Swimming
12:05-12:35 p.m.Building a Relationship: How Tide Swimming Increased Their Membership from 50 to 600Katy Arris-Wilson, Tide Swimming
12:35 p.m.End of the 2019 #SwimBiz Conference