The fourth annual marketing conference #SwimBiz emphasized social media, advertising, branding, communications, sponsorship and local promotions for teams. 


Sunday, April 8 - Tuesday, April 10, 2018


Colorado Springs Marriott, Colorado Springs, CO


2018 #SwimBiz Schedule


2018 #SwimBiz Presenters


Registration: $100
Discount: Register 3 or more coaches from the same club and receive a 25% discount off your registration fees

Registration Site:

Conference Cancellation Policy: 

USA Swimming will refund the conference fee until March 8, 2018.

Packing Heat (And Cold)
Attire: It’s Colorado, so that means casual. It’s Colorado, so that also means it could be 75 or 17 degrees (and that’s just the conference room). Dress in layers and be prepared for anything! 

2 Team T-Shirts: One you will wear for a group picture and the other is to trade with your fellow attendees. 


Ok, it’s not college, no one will be watching over your shoulder, but to get the most of out of the conference, we strongly suggest the following: 

  • Set up a Twitter, Facebook and Instagram account BEFORE coming (it’s ok if it is personal or for your team). And try to remember your password! 
  • Bring your laptop, phone or tablet so you can put your new skills to practice, which is encouraged. Power supplies could be limited, so juice up.
  • A sample of a recent sponsorship proposal 


Hotel Information:  

Colorado Springs Marriott
5580 Tech Center Drive 
Colorado Springs, CO 80919

A room block is available at the Colorado Springs Marriott. Room rates are $114 for April 7-10. Reservations must be made by March 26, 2018 for the special rate. 
Colorado Springs Marriott Reservations

An email will be sent to attendees regarding the a free shuttle service to pick you up from the Colorado Springs Airport. The hotel does not offer shuttle service to the Denver International Airport.

#SwimBiz Travel Forum 
Booking your travel to Denver? Here's your chance to save some money by discussing rental car/shuttle arrangements with other #SwimBiz attendees. 
#SwimBiz Travel Forum


April 9 & 10 – USA Swimming will be providing pastries, fruit, coffee and juice

Monday, April 9 – USA Swimming will be providing lunch at the Colorado Springs Marriott
Tuesday, April 10 – Attendees will receive a brown bag lunch (assorted sandwiches, chips and cookie) to end the conference. 

USA Swimming will be hosting two socials for the #SwimBiz conference.  

Sunday, April 8 - Food Truck Social at the Colorado Springs Marriott 

Monday, April 9- #SwimBiz Club Marketing Awards Banquet & Social - Olympic Training Center

Other Activities

#SwimBiz Club Marketing Awards 
Nominations are open for the #SwimBiz Club Marketing Awards! We want to hear about the best and the brightest promotional efforts from the swimming community during the 2017 season.

Conference Contact Information:


Past #SwimBiz Events

#SwimBiz 2018
#SwimBiz 2017
#SwimBiz 2016
#SwimBiz 2015