Day 1: Sunday, April 8 - Flex Membership Workshop

1:30-1:45 pmWelcome to #SwimBiz: Opening RemarksMatt Farrell, USA Swimming Chief Marketing Officer
1:45-2:15 pmWhat is the Flex Membership & What It Means to Your LSC & Club Tom Avischious, USA Swimming Senior Director of Field Services, Programs & Services
2:15-2:30 pmBreak
2:30-3:00 pmSneak Peek: Messaging, Creative Elements & Tool Kit to Promote Flex to Your CommunityWendy Bartlett, USA Swimming Membership Marketing Manager
3:00-3:30 pmBridging the Gap: A Case Study on Running a Pre-Team ProgramBob Kizer, Sienna Plantation Aquatics Head Coach
3:30-3:45 pmBreak
3:45-4:15 pmWays Your Club Can Successfully Implement the Flex Membership
Mariejo Truex, USA Swimming Program & Services Director
4:15-5:00 pmBreak
5:00-7:00 pmThe Masters Golf Viewing Party & Food Truck Social at the Colorado Springs Marriott Provided by TYR Sport 

Day 2: Monday, April 9

8:15amBreakfast at the Colorado Springs Marriott
8:30-8:45 amCEO Update with Tim Hinchey Tim Hinchey, USA Swimming President/CEO 
8:45-9:45 amKeynote - Winning With Kids: Influencing a Hard-to-Reach AudienceMiranda Abney, MilkPep Senior Marketing Director
9:45-9:55 amBreak
9:55-10:55 amMedia Training for Any Situation: Inside the Mind of a ReporterMark Bernheimer, MediaWorks Resource Group Founder & Principal
10:55-11:05 amCoffee/Tea Break Provided by TrueSport
11:05-11:35 amThe Social Event: Increase Your Fan Reach Through Your Productions
Andrew Schnell,  Stadium Managing Director, Corporate Development
11:35-12:05 pmCopy That: Copyrights, Logos, Branding & Pitfalls
Lucinda McRoberts, USA Swimming General Counsel & VP of Business Affairs
12:05-1:15 pmLunch 
1:15-1:45 pmHow to Negotiate a Swimsuit Deal for Your Team
Mark Frank, Triangle Aquatics Event & Marketing Director
1:45-2:15 pmNielsen Report: How to Measure ROI on a SponsorshipRebekah Stevens, Nielsen Sports & Entertainment
Vice President Global Brand & Sponsorship Consulting
2:15-2:25 pmBreak
2:25-2:55 pmThe Digital Age: Why Video Will Transform Your TeamNailah Ellis Timberlake, USA Swimming Director of Productions
2:55-3:25 pmThe Key Elements to Successful Sponsorship SalesCraig Walsh, Vice President, Naming Rights & Sponsorship Impression Sports & Entertainment
3:25-3:35 pmBreak
3:35-4:05 pmNetworking 101: How to Develop Partnerships Through Social MediaFares Ksebati, MySwimPro Co-Founder, CEO
4:05-4:35 pmCreating a Business Culture: How to Empower Your Board/Staff to Be Your Front-Line LeadersParis Jacobs, Machine Aquatics Owner/Director of Operations
4:35 - 5:05 pm Marketing Plan Tools: 10 Secrets to Steal for Your (Big or Small) Club
Bob Platt, Scottsdale Aquatic Club Director of Ops/Assistant Coach-National
5:45-6:45 pmCocktail Hour: Meet & Greet the Staff at the USA Swimming Headquarters Provided by TeamUnify
6:45-8:30 pm#SwimBiz Club Marketing Awards at the Olympic Training CenterBelle McLemore, USA Swimming Senior Director of Communications (emcee)

Day 3: Tuesday, April 10

8:15 amBreakfast at the Colorado Springs Marriott
8:30-9:30 amKeynote - Five Things I've Learned as a C-Level MarketerChris Weissman, Partner at TopRight Partners
9:30-9:40 amBreak
9:40-10:10 amSwipe Right: How to Make a  Memorable First Impression with Social Media for your TeamKara Raney, USA Swimming Manager of Social Media 
10:10-10:40 am

How to Get a Local Business to Sponsor a Swim Team vs. Other Youth Sports

David Orr, Sunkist Swim Team Head Coach/CEO
10:40-10:50 amCoffee/Tea Break Provided by the USA Swimming Foundation
10:50-11:20 amSocial Media Fails: What to Do When Social Media Goes Wrong
Matt Whewell, US Speedskating Communications Director
11:20-11:50 amSet, Direct, Protect: How Safe Sport is Critical to Running a Successful Small Business 
Maggie Vail, USA Swimming, Safe Sport Education Specialist 
11:50-12:00 pmBrown Bag Lunch
12:00-12:30 pmUtilizing the World's Best Free Marketing Tool (aka Social Media)
Ryan Zundell, Marietta Marlins Head Coach 
12:30pmEnd of the 2018 #SwimBiz Conference