Tuesday, February 21, 2023
USA Swimming, arena Partnership Extended Through 2024
COLORADO SPRINGS, Colo. – Announced by USA Swimming on Tuesday, arena’s partnership with the National Governing Body is extended through Dec. 31, 2024.
Celebrating its 50th Anniversary this year, global swimwear brand arena has been dedicated to innovation and expertise in aquatic sports and performance swimwear since 1973. A partner of USA Swimming since January 1, 2013, arena holds limited exclusivity for the technical swim wear product category.
“We are grateful for 10 years of partnership with arena,” USA Swimming President and CEO Tim Hinchey III said. “The next two years of competition and events will be full of energy and excitement in the lead up to Paris. With arena on board through 2024, they’ll play an important role in outfitting athletes at all levels of swimming. We look forward to continued advancement of the sport with a key brand in the aquatics industry.”
arena’s continued commitment will propel its connection with USA Swimming members and fans through a variety of marketing assets, strengthening the brand’s connection with competitive swimmers nationwide and reinforcing the connection to USA Swimming’s athletes at the highest level of competition.
“USA Swimming has been, and continues to be, a key pillar of our sports marketing strategy in the United States,” General Manager of arena USA Mark Pinger said. “It has been a great relationship for the brand, and we are very happy to continue the partnership leading up to the Paris Olympics in 2024. We look forward to supporting all swimmers with our innovative range of swimwear, equipment and apparel both in and around the pool.”
arena will play an integral role as an endemic swim partner of USA Swimming in the Toyota AquaZone at the 2024 U.S. Olympic Trials – Swimming in Indianapolis.
Celebrating its 50th Anniversary this year, global swimwear brand arena has been dedicated to innovation and expertise in aquatic sports and performance swimwear since 1973. A partner of USA Swimming since January 1, 2013, arena holds limited exclusivity for the technical swim wear product category.
“We are grateful for 10 years of partnership with arena,” USA Swimming President and CEO Tim Hinchey III said. “The next two years of competition and events will be full of energy and excitement in the lead up to Paris. With arena on board through 2024, they’ll play an important role in outfitting athletes at all levels of swimming. We look forward to continued advancement of the sport with a key brand in the aquatics industry.”
arena’s continued commitment will propel its connection with USA Swimming members and fans through a variety of marketing assets, strengthening the brand’s connection with competitive swimmers nationwide and reinforcing the connection to USA Swimming’s athletes at the highest level of competition.
“USA Swimming has been, and continues to be, a key pillar of our sports marketing strategy in the United States,” General Manager of arena USA Mark Pinger said. “It has been a great relationship for the brand, and we are very happy to continue the partnership leading up to the Paris Olympics in 2024. We look forward to supporting all swimmers with our innovative range of swimwear, equipment and apparel both in and around the pool.”
arena will play an integral role as an endemic swim partner of USA Swimming in the Toyota AquaZone at the 2024 U.S. Olympic Trials – Swimming in Indianapolis.