USA Swimming News

Friday, March 1, 2024

Cirkul Announced as Official Hydration Partner of USA Swimming


USA Swimming, the national governing body for swimming in the United States, today announced Cirkul as its Official Hydration Supplier. The partnership gives USA Swimming a healthier, more convenient, and customizable beverage allowing athletes to meet their hydration needs and goals.  
“We are proud to bring Cirkul into the USA Swimming family,” USA Swimming Chief Commercial Officer Shana Ferguson said. “The innovation in product and thought that Cirkul brings will benefit athletes at all levels of this sport.” 
Cirkul, a modern beverage platform known for its patented flavor cartridges, will allow USA Swimming athletes to flavor their water sip by sip as they compete at championship events throughout the year. Through the new agreement, Cirkul will provide endless flavor and hydration combinations to ensure peak performance.   
“Cirkul is thrilled to be partnering with USA Swimming, one of the great sporting bodies.  Our mission is to deliver delicious hydration and better-for-you functional ingredients to athletes of all ages, and we could not think of a better partner than USA Swimming to help introduce Cirkul to this strong community of athletes and their families," said Andy Gay, a Co-founder and Chief Brand Officer of Cirkul. 
USA Swimming and Cirkul’s partnership will begin in regional and national meets as early as March. Additionally, fans will get an opportunity to sample Cirkul in the Toyota AquaZone during the 2024 U.S. Olympic Team Trials - Swimming in Indianapolis.  
Keep up with all the latest USA Swimming news by following @usaswimming on Facebook, Twitter and Instagram.  

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