USA Swimming announced today that Toyota has extended its partnership with the National Governing Body through 2026. Since becoming the exclusive Mobility Partner in 2019, Toyota has played a key role in supporting the sport’s athletes and initiatives. As part of the renewed agreement, Toyota will retain its entitlement as the title sponsor of the Toyota U.S. Open Championship and expand its involvement as the title sponsor of the Toyota National Championships. Taking place June 3 -7 in Indianapolis, this event will be the selection meet for several international competitions in 2025. Through its sponsorship of this marquee event, Toyota further promotes its commitment to supporting swimming at the highest level.

“We are grateful for Toyota’s continued commitment to USA Swimming,” said Bob Vincent, USA Swimming Interim President and CEO. “Since joining as a sponsor in 2019, Toyota has been instrumental in supporting our athletes at all levels. Their renewed partnership will allow us to continue advancing the sport with the support of a globally recognized leader in the automobile industry.”

Toyota’s investment in USA Swimming reinforces its connection to the sport’s athletes and fans through innovative marketing initiatives, community engagement, and a presence at marquee swimming events. As a brand synonymous with performance and excellence, Toyota’s partnership continues to strengthen its ties with competitive swimmers nationwide.

"At Toyota, we believe in the power of sport to inspire, unite, and drive change,” said Michael Tripp, Group Vice President Marketing, Toyota Motor North America. “Our continued partnership with USA Swimming reflects our commitment to supporting athletes at every level and celebrating their incredible dedication, determination, and spirit. We’re especially excited to expand our involvement as the title sponsor of the Toyota National Championships, and we’re proud to stand alongside USA Swimming as we champion the next generation of athletes and the communities that uplift them."

Toyota will continue playing an integral role as a key partner of USA Swimming on and off the pool deck. In addition to Toyota’s event entitlements, it will also remain the title partner of the Toyota Aqua Zone; an interactive fan area at National Championships. Toyota will also be partnering with elite-level athletes to create a new Toyota Ambassador Program.

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