Wednesday, May 8, 2024
USA Swimming Launches Goggles On Marketing Campaign
USA Swimming, the national governing body (NGB) for the sport of swimming in the United States, today launched the Goggles On marketing campaign. The new multi-year campaign aims to increase aquatic participation at all levels and offers free resources to any aquatic program or facility.
The Goggles On campaign celebrates the shared moment at all levels of the sport: putting your goggles on. It's a moment that unites swimmers of all ages and abilities, from their first swim lesson to the moment before Olympic gold, to a social swim practice as a Masters swimmer. What happens next can change over time, but every swimming moment, regardless of the level of experience, starts with putting your goggles on.
Each year, the campaign will focus on activations during three critical seasons. Every spring, as pools prepare to open for the summer, campaign creative and activations will highlight summer fun at the pool and encourage families to spend time in the water. Summer creative will highlight elite USA Swimming athletes, showcasing the highest level of the sport and offer aspirational images for young swimmers. As pools close in the fall, Goggles On creative and activations will focus on a stronger call to action for swim lesson graduates and recreational swimmers to join a USA Swimming club team.
"We are thrilled to launch this innovative campaign," said USA Swimming President and CEO Tim Hinchey III. "The wide accessibility of the campaign recognizes that growing our sport at the highest level starts with simply getting kids in the water. The multi-year approach aims to benefit various types of aquatic organizations and ensure we continue growing the sport we love."
As part of the campaign, free marketing toolkits are available on the USA Swimming website. The toolkits are available for learn-to-swim providers, USA Swimming clubs, and other organizations like Masters clubs. Each toolkit includes customizable, downloadable marketing assets that allow for cobranding with the organization’s logo and the Goggles On logo.
Learn more about the Goggles On campaign and download a free toolkit here.
The Goggles On campaign celebrates the shared moment at all levels of the sport: putting your goggles on. It's a moment that unites swimmers of all ages and abilities, from their first swim lesson to the moment before Olympic gold, to a social swim practice as a Masters swimmer. What happens next can change over time, but every swimming moment, regardless of the level of experience, starts with putting your goggles on.
Each year, the campaign will focus on activations during three critical seasons. Every spring, as pools prepare to open for the summer, campaign creative and activations will highlight summer fun at the pool and encourage families to spend time in the water. Summer creative will highlight elite USA Swimming athletes, showcasing the highest level of the sport and offer aspirational images for young swimmers. As pools close in the fall, Goggles On creative and activations will focus on a stronger call to action for swim lesson graduates and recreational swimmers to join a USA Swimming club team.
"We are thrilled to launch this innovative campaign," said USA Swimming President and CEO Tim Hinchey III. "The wide accessibility of the campaign recognizes that growing our sport at the highest level starts with simply getting kids in the water. The multi-year approach aims to benefit various types of aquatic organizations and ensure we continue growing the sport we love."
As part of the campaign, free marketing toolkits are available on the USA Swimming website. The toolkits are available for learn-to-swim providers, USA Swimming clubs, and other organizations like Masters clubs. Each toolkit includes customizable, downloadable marketing assets that allow for cobranding with the organization’s logo and the Goggles On logo.
Learn more about the Goggles On campaign and download a free toolkit here.