USA Swimming News

Monday, June 22, 2020

USA Swimming Launches Redesigned Website

USA Swimming Launches Redesigned Website

USA Swimming, the National Governing Body for the sport of swimming in the United States, today announced the launch of its redesigned website, Swimming membership feedback and behavior guided the website transformation, including its mobile-first design.

The website features many helpful enhancements including a new user-friendly interface, improved search functionality and simplified navigation organization. The content has also been refined and better curated for each membership persona: Swimmers & Parents, Coaches & Team Leaders and Officials.

Originally slated to be released ahead of the 2020 U.S. Olympic Team Trials – Swimming, USA Swimming kicked off the project nearly one year ago by partnering with Spire Digital, an award-winning Denver-based digital transformation consultancy and software development firm with more than 22 years of experience.

The efficient redesign utilizes the same backend content management system as its previous site, capitalizing on technology and infrastructure resources. now also incorporates the landing pages for its philanthropic arm, the USA Swimming Foundation.

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About Spire Digital

Spire Digital, part of Kin and Carta, is a Denver-based digital transformation consultancy and software development company that transforms business through design and technology. For over 22 years, they've provided strategic consulting, user experience design, software development, DevOps, and staff augmentation to the world's top companies.

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