USA Swimming News

Wednesday, June 2, 2021

USA Swimming and Fanatics to Enhance Fan Shopping Experience through New Long-Term Retail Partnership


USA Swimming and Fanatics to Enhance Fan Shopping Experience through New Long-Term Retail Partnership

COLORADO SPRINGS, Colo. - USA Swimming, the national governing body of swimming in the U.S. and Fanatics, a global leader for licensed sports merchandise, today announced a long-term omnichannel retail partnership, which sees Fanatics become the Official Fan Shop of the organization both online and on-site at USA Swimming events.  

Fanshop.USASwimming.org, a new e-commerce and mobile destination, is now live and powered by Fanatics’ revolutionary Cloud Commerce Platform (CCP). This best-in-class shopping experience, which features frictionless checkout and hi-resolution product displays, provides fans with access to the widest assortment of USA Swimming merchandise ever offered, including high quality apparel hardgoods and headwear. 

“USA Swimming has the best fans in the world, and those fans deserve the world’s best gear,” said Shana Ferguson, Chief Commercial Officer for USA Swimming. “We are proud to launch the USA Swimming Fan Shop powered by Fanatics to offer all the products that swimmers need to show their love for this sport. By partnering with global giant Fanatics and dozens of world-class licensees, USA Swimming is pleased to offer a state-of-the-art e-commerce platform.  We are extremely excited to be building this business together.”

"As the U.S. Olympic Team Trials approach, Fanatics is incredibly proud to become the official retail partner of USA Swimming,” said Alan Fey, Fanatics Vice President of Partner Development. “Swimming continues to gain popularity in the United States, and we look forward to delivering a world-class shopping experience to fans everywhere as they showcase their pride and passion for the program and its swimmers on their way to Tokyo.”

In addition to its e-commerce operations, Fanatics will serve as USA Swimming’s on-site retail partner at the 2021, 2024 and 2028 U.S. Olympic Team Trials. 

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