USA Swimming News

Tuesday, August 24, 2021

USA Swimming and Frito-Lay Announce Partnership

USA Swimming and Frito-Lay Announce Partnership

USA Swimming and Frito-Lay Announce Partnership

Frito-Lay Named the Official Salty Snack of USA Swimming


COLORADO SPRINGS, Colo. - USA Swimming, the national governing body of swimming in the United States, and Frito-Lay today announced a new one-year partnership naming Frito-Lay the Official Salty Snack of USA Swimming.


As part of the partnership, USA Swimming’s logo and athlete imagery will be featured on Frito-Lay point of sale displays in grocery and convenience stores across the country. Swimming fans will also be able to cheer on their favorite swimmers with the interactive Splash Bash Viewers Guide, party recipes from Frito-Lay, and swimming games to be played on social media.


With support from USA Swimming, local swim clubs host Splash Bash parties to provide interactive entertainment for fans to watch and support the U.S. swimmers in international competitions. The Splash Bash parties include a digital-downloadable viewers guide that contains trivia, games, party tips, ads, and more to make watching more fun, even from a distance. Fans can also monitor social media for interactive swimming games where they can compete at home against roommates, family and friends, as well as two social media ‘Swimming Series’ that will contain fun, at-home recipes provided by Frito-Lay.


Shana Ferguson, Chief Commercial Officer of USA Swimming said, “Frito Lay stepped in to help us when we needed them most, and we value their partnership through this exciting, yet difficult, year. This was a fun bridge for us to build, as our youth and adult members certainly love Frito-Lay products.”

"We are honored to be named the official salty snack partner of USA Swimming, and hope fans will enjoy their favorite chips as they cheer on the USA swim team," said Jonathan Watts, senior director of marketing, Frito-Lay North America. "At Frito-Lay we are all about bringing moments of joy, and this partnership gives us the perfect opportunity to do that."


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About Frito-Lay North America
Frito-Lay North America is the $18 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Learn more about Frito-Lay at the corporate website, and on Twitter


Contact: Ashley Capps (


About USA Swimming
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit


Contact: Jessica Delos Reyes (719-439-8707 /


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