You asked, USA Swimming answered! At the USA Swimming Workshop presented by LiveBarn, leaders throughout the country gathered to learn, participate and interact in person. In the Ready Room, a trade-show style space that housed partners and program activations, members learned more about the many benefits of USA Swimming membership, including the Marketing Toolkit, a free resource for clubs, programs and LSCs to utilize for marketing in their local communities.

Easy-to-download and customizable marketing items - lawn signs, car magnets, car stickers, certificates and interactive posters - were unveiled at the Workshop, adding to the robust kit that already included social graphics, email marketing templates and communication tips.

Member feedback from the Workshop reinforced an appetite for materials geared towards celebrating athletes who qualify for the 2024 U.S. Olympic Team Trials – Swimming. USA Swimming is excited to unveil lawn signs, car magnets, car stickers and social media templates to celebrate Trials qualifiers. 

Individuals, clubs, programs and LSCs can take advantage of the free templates to market the success of Trial qualifiers across the country by:

1. Viewing resources on the Marketing Toolkit – Trials page here.
2.  Downloading the items that best suit your marketing needs.
3. Editing the PDF to include a club, program or LSC logo (if available).
4. Sending PDF files to your local printer, such as FedEx Kinkos.
5. Distributing items to athletes and their families to celebrate their accomplishments. 

USA Swimming will continue to update the Marketing Toolkit items. Learn more about the Marketing Toolkit, or provide feedback on what to create next, here.