COLORADO SPRINGS, Colo. - USA Swimming today announced a new multi-year partnership with Credit Union 1, naming the financial institution as the Official Credit Union of USA Swimming through 2028. 

As part of the agreement, Credit Union 1 will serve as a supporting partner of several of USA Swimming’s premier national events, including the Toyota National Championships, TYR Pro Swim Series, Toyota U.S. Open, Speedo Junior National Championships, and Speedo Winter Junior Championships. 

The partnership will feature integrated digital, social, and event activations designed to engage USA Swimming athletes, families, coaches, and fans nationwide.

“USA Swimming is thrilled to welcome Credit Union 1 as an official sponsor and valued partner of our organization,” said Jake Grosser, Chief Operating Officer, USA Swimming. “This partnership reflects a shared commitment to supporting athletes and strengthening the overall experience for our members at every level of the sport. We are excited about the momentum this partnership brings and the positive impact we can make together in the years ahead.”

Through the partnership, Credit Union 1 will receive year-round visibility across USA Swimming-owned platforms, including event signage, social media integrations, digital advertising, member communications, and hospitality experiences at national events. The agreement also includes collaborative content opportunities, sweepstakes promotions, and custom social activations tailored to the USA Swimming audience. 

“We are excited to partner with USA Swimming and connect with one of the most passionate and dedicated sports communities in the country,” said Todd Gunderson, President and CEO of Credit Union 1. “Financial education is central to CU1, and through this partnership we will offer the resources to help USA Swimming student-athletes establish a strong financial foundation for their futures early, when it is most important. We look forward to creating impactful experiences for athletes and families while engaging with fans across some of the sport’s premier events and platforms.”

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