2024 Membership Resource Guide

As we enter a home quad and are mindful of an away game in Brisbane in 2032, we’ve assembled a three-part resource to provide information for clubs and LSCs as they consider ways to grow and improve. We know that the strength of our sport is our community. These resources come directly from USA Swimming SWIMS Data, USA Swimming Clubs, and LSCs nationwide.

Part one -

detailed analysis of membership over the last quad: growth, loss, retention, and performance.

*Updated October 7, 2024

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Part two -

10&U Resource Guide. The guide includes:

Seven case studies,
Trends from a parent survey, and
Examples captured from over 30 teams.

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Part three -

update on the Block Party pilot project.

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