USA Swimming News

Monday, June 24, 2024

USA Swimming Celebrates Record-Breaking Attendance at Historic Olympic Trials

2024 Trials Crowd

USA Swimming, the national governing body for the sport of swimming in the United States, achieved a significant milestone and garnered international attention by breaking multiple attendance records at the 2024 U.S. Olympic Team Trials – Swimming presented by Lilly. On Saturday, June 15, the meet welcomed a record-breaking 20,689 attendees at Lucas Oil Stadium, making it the largest gathering for a swim meet in history. The following day, 17,697 fans set a new mark for the most-attended prelims session in swimming history. The momentum continued throughout the week, and on Wednesday, June 22, fans pushed the record even higher, with a staggering 22,209 in attendance.


Across all sessions, the meet welcomed over 285,000 fans, more than a 60% increase from the previous total attendance record at Swimming Olympic Trials. Record attendance at the Toyota Aqua Zone and USA Swimming Live presented by Purdue University fan experiences and record retail sales added highlights to the nine-day event in Indianapolis. The Indiana Sport Corp was instrumental in transforming the city and galvanizing volunteers to execute this historic event.


"One of USA Swimming's main goals, aside from remaining the best swimming nation in the world, is to promote our sport and expose it to new audiences,” said Tim Hinchey III, USA Swimming President and CEO “As a host city, Indianapolis has exceeded our expectations, with the most tickets we've ever sold for an event. This overwhelming support is a testament to the growing popularity of the top Olympic sport and a promising sign for its growth."


The historic Olympic Trials kicked off on June 15, the first swim meet in an NFL stadium. The Trials offered a unique experience for USA Swimming's passionate and loyal fanbase, growing the sport and boosting its exposure. Nine nights of prime-time coverage on NBC added broad exposure to the sport and set the stage for incredible athlete performances in the pool, where they set multiple world and American records.


The venue also showcased a first-of-its-kind 70' tall vertical digital board for athlete entrances and unique new premium hospitality options for fans, donors, and VIPs. Years of planning, design, preparation, and construction brought Hinchey's vision to life, creating an atmosphere usually reserved for premier professional sports. USA Swimming plans to build on its achievements in Indianapolis as it prepares for success in the pool in Paris.


Keep up with all the latest USA Swimming news by following @usaswimming on Facebook, X, and Instagram. Get to know athletes and catch up on race highlights by downloading the USA Swimming Network  on the Apple App store, Goggle Play store, or any connected TV device. 


Connect With Our Community